It is possible to understand your Customers’ Needs better than your customers understand their own needs! The Kano Model, or sometimes called “Kano Analysis” or a “Kano Survey” continues to be a critical element found in the front end of Product and Service Development. It was created by Japan’s Dr. Kano in 1984 and can help any team or organization get a better understanding of Customer Requirements and their impact on Customer Satisfaction. We designed this website to provide practical and easy to learn content relevant to the Kano Model, its use, and getting the most out of it. The information on this site was developed to help people quickly learn the basics of the Kano Model as well as introduce the visitors to methods that can help you take the Kano Model to the next level. Be sure to check our “Extras” and “Articles” for additional information.
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