Welcome to KanoModel.com!

Is it possible to understand your Customers’ Needs better than your customers understand their own needs?  

The Kano Model, or sometimes called “Kano Analysis” or a “Kano Survey” continues to be a critical element found in the front end of Product and Service Development. It was created by Japan’s Dr. Kano in 1984 and can help any team or organization get a better understanding of Customer Requirements and their impact on Customer Satisfaction. We designed this website to provide practical and easy to learn content relevant to the Model, its use, and getting the most out of it. The information on this site was developed to help organizations quickly learn the basics of the Model as well as introduce the visitors to methods that can help you take the Model to the next level. Information is presented in easy to understand methods using such easy to access methods as webinar videos where the data and process is laid out in an audio-visual format that connects with a much wider audience when compared to regular presentations or written work.  CLICK THE VIDEO ABOVE TO QUICKLY LEARN THE MODEL!

Be sure to check our “Extras” and “Articles” for additional information. In addition to offering products to help you with your needs, you can find extra information for free that will help you better understand the customer needs process and help improve your business practices and processes.

Click here for a short article …
… and here for a slightly more detailed article, click 

Do you like FREEbies? … sure you do, who doesn’t !
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  1. A flowchart showing the Kano Model in a Product Development Process.
  2. A pdf Poster of the Model that can be printed any size.
  3. A 2500 word article explaining this method of analysis in detail.

(Instant download upon entering name and email you want it sent to – Let us know if any of the 3 freebies don’t come instantly

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Want to go beyond the "Freebies"?

To the right are some of our latest offerings ranging from PowerPoint Files, to Excel Templates, to How-To videos and more Analysis instructional content. Click here to see additional offerings!

Coming Soon - ARTICLE & VIDEO - Kano's Excitement Quality

The toughest of Kano’s 3 classifications of needs and features are the Excitement Qualities. Teams often struggle on how to come up with good excitement quality. Brainstorming, the tool most teams use is good but has several inherent flaws ranging from dominate personalities to being only as good as the brains doing the brainstorming. In this next article we will explain how to go far beyond brainstorming and show you practical and effective methods for inventive thinking.

Coming Soon - ARTICLE & VIDEO - Value, the ultimate Goal

The bottom line goal for any company is to create value for their most important customers while simultaneously generating a profit. The key word here is Value, and when it is understood well, Value is a profound goal that can be defined as a ratio of useful functions divided by costs (V=F/C). Once you understand specific strategies to maximize the useful numerator and minimize the harmful denominator you are on your way to grow your organization in profound ways.

This website was originally created in 2005 and updated in 2014. Please let us know how else we can serve you.