It is possible to understand your Customers’ Needs better than your customers understand their own needs!
The Kano Model, or sometimes called “Kano Analysis” or a “Kano Survey” continues to be a critical element found in the front end of Product and Service Development. It was created by Japan’s Dr. Kano in 1984 and can help any team or organization get a better understanding of Customer Requirements and their impact on Customer Satisfaction. We designed this website to provide practical and easy to learn content relevant to the Model, its use, and getting the most out of it. The information on this site was developed to help people quickly learn the basics of the Model as well as introduce the visitors to methods that can help you take the Model to the next level. Information is presented in easy to understand methods using such easy to access methods as webinar videos where the data and process is laid out in an audio-visual format that connects with a much wider audience when compared to regular presentations or written work.
Be sure to check our “Extras” and “Articles” for additional information. In addition to offering products to help you with your needs, you can find extra information for free that will help you better understand the customer needs process and help improve your business practices and processes.
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