Quotes to Think About

"The future belongs to those who see possibilities before they become obvious.” - John Sculley, former CEO Pepsi and Apple

“Without Customers, your business doesn’t exist. You must run your business the way Customers want it, not the way you want it.” - Someone with common sense

“The key to success is to risk thinking unconventional thoughts; Convention is the enemy of progress. If you go down just one corridor of thought you never see what’s in the rooms leading off it.” - Trevor Baylis, British Inventor


Discovering The Kano Model Print E-mail

Welcome to our new site! (Content and updates added on a regular basis)

The Kano Model was created in the 1980's by Professor Noriaki Kano to classify Customers Needs.  It provides insight into capturing and executing 3 different "classifications" of Customer Needs in order to ensure success. The model's main application should be to proactively uncover, classify, and integrate these 3 "types" of needs into the Products or Services you are developing. Watch the 8 minute video below to learn more.

Download a PowerPoint file on the Kano Model! Find it under our Products and Services page on the Main Menu. Also look for our Tutorial on how to conduct a Kano Survey.

 

 

After viewing the video tutorial (above), learn HOW your organization can deliver on the toughest of the 3 Kano categories (Excitement/Attractive)  through the proactive application of a structured and systematic process for Innovation. See videos links below and Contact us for much more information! This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Intro to the 8 Step Systematic Innovation Process:
(Kano's Excitement Quality) 

Watch Systematic Innovation (1 of 2)

Watch Systematic Innovation (2 of 2)

 

19 min. Intro Tutorial on how Kano fits with VOC and e-QFD:

Watch Intro on VOC / eQFD

 

 


About us

Founded in 2001, we are a leading provider of “best practices” for the front end of Product Development. We don't religiously adopt any single approach as if it were the only approach a company needs, rather, we utilize and integrate industry best practices into a unique and customizable product development process we call the "Concept to Customer” roadmap: Download PDF This roadmap incorporates the Kano Model and helps our clients "structure" their development activities while learning and integrating some of the industry best practices beyond Kano's original work.

 

We provide a wide range of services from introductory training (In-House and Webinars) to Advanced Project Based Workshops (In-House and Webinars) on the following Product Development disciplines: Integration of Leading DFSS Methods, VOC, QFD, "efficient" Quality Function Deployment - eQFD, Theory of Inventive Problem Solving - TRIZ, Systematic Innovation - SI, Failure Modes and Effects Analysis - FMEA, Taguchi Methods for Robust Engineering, Pugh Concept Selection, Value Analysis, Value Engineering (VA/VE), Function Modeling & Analysis, Robust Decision Making, and over 25 powerful leading-edge Strategies for "Systematic Innovation", the answer to Kano's Excitement Quality!

 

Contact us with any questions you may have . . .

www.kanomodel.com

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

248-879-8040

 

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