Quotes to Think About

"The future belongs to those who see possibilities before they become obvious.” - John Sculley, former CEO Pepsi and Apple

“Without Customers, your business doesn’t exist. You must run your business the way Customers want it, not the way you want it.” - Someone with common sense

“The key to success is to risk thinking unconventional thoughts; Convention is the enemy of progress. If you go down just one corridor of thought you never see what’s in the rooms leading off it.” - Trevor Baylis, British Inventor


Discovering The Kano Model Print E-mail

Created in the 1980's by Professor Noriaki Kano, it's main objective is to help teams uncover, classify, and integrate 3 categories of Customer Needs and Attributes into the Products or Services they are developing.  Missing any of these needs will jeopardize the success of the offering.  Check out a few of our offerings below:


 

After viewing the video above, learn HOW your organization can deliver on the toughest of the 3 Kano categories (Excitement/Attractive) through the proactive application of a "structured" and "systematic" process for Innovation. Click the "Systematic Innovation" videos links below and visit our Products and Services page for much more detail on the Kano Model and developing a Kano Survey.  Contact us with any questions or request additional information! This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Intro to the 8 Step Systematic Innovation Process:
(Kano's Excitement Quality) 

Watch Systematic Innovation (1 of 2)

Watch Systematic Innovation (2 of 2)

 

19 min. Intro Tutorial on how Kano fits with VOC and e-QFD:

Watch Intro on VOC / eQFD

 

 


About us

Founded in 2001, we are a leading provider of “best practices” for the front end of Product Development. We don't religiously adopt any single approach as if it were the only approach a company needs, rather, we utilize and integrate industry best practices into a unique and customizable product development process we call the "Concept to Customer” roadmap: Download PDF This roadmap incorporates steps before, during, and after the Kano Model and helps our clients "structure" their development activities while learning to integrate some of the industry best practices which enhance Kano's original work.

 

We provide a wide range of services from Introductory Training to Advanced Project Based Workshops (In-House and Webinars) to Train the Trainer on the following Product Development disciplines: Integration of leading Design for Six Sigma (DFSS) Methods, VOC, CAGE Model, Kano Model, Kano Survey, Kano Analysis, QFD, "efficient" Quality Function Deployment - eQFD, Theory of Inventive Problem Solving - TRIZ, Systematic Innovation - SI (over 25 powerful leading-edge Strategies for "Systematic Innovation", the answer to Kano's Excitement Quality), Failure Modes and Effects Analysis - FMEA, Taguchi Methods for Robust Engineering, Pugh Concept Selection, Value Analysis, Value Engineering (VA/VE), Function Modeling & Analysis, Robust Decision Making, and more.

 

Contact us with any questions you may have . . .

www.kanomodel.com

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

248-879-8040

 

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