A product or service will only be successful if it effectively solves one or more important customer problems. Every customer problem can be represented as a need. The Kano Model is an insightful representation of 3 main categories of needs any product or service must address in order to survive in a competitive market. I […]
The Kano Model is a product or service development theory that helps you to determine which features you may want to include in a product or service to improve customer satisfaction. It continues to be a critical element found in the front end of Product and Service Development. The Kano Model may also be referred […]
Get 3 FREE items to learn about the Kano Model: a flowchart, a poster and an article.
A Kano Model Flowchart as part of the Product Development Process.
A Kano Model Poster (PDF) that can be printed at any size.
A Kano Model Analysis article explaining this method in 2500 word of great detail.
FREE Kano Model materials
