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  1) Kano Model 16 page “ready to go” PowerPoint Presentation ($24 US) introducing the Kano Model.  It is great for presenting the Kano Model to your colleagues or introducing it in any lecture. It includes definitions for the 5 Kano classifications, a very effective animated build slide of the Kano Model that can be easily controlled with mouse clicks to engage your audience for effective learning. It briefly introduces the Kano Survey, has a flowchart on how Kano fits into a product development process, an introduction to tools to get at Kano’s Excitement Needs, and a 1 page summary of the Kano Model which includes techniques, compatible with PowerPoint 97 – 2007.

$24 Animated Microsoft PowerPoint Slides.  (File downloaded instantly upon successful payment)

  2) Webinar on How to Conduct a Kano Survey ($49 US)-  40 minute streaming webinar available 24/7 for (at least) 60 days of unlimited views.  The webinar goes well beyond the basics of the Kano Model into great detail to teach you the step-by-step “How-to’s” for Developing a Kano "Survey" or Questionnaire.  It starts with a quick review of the model itself, then introduces the 6 essential elements  for Conducting the Kano Survey ( Identify Customers, Determine Requirements, Design the Kano Questionnaire, Administer the Survey, Tabulate and Analyze the Results, and Decide on how to Act on the Results. It goes into the detail of the Kano Survey and Analysis steps including:

• A comprehensive definition of who the Customers are for a Kano Survey,
• 2 Unique Perspectives on getting a complete list of Customer Needs,
• The relationship between the Kano Model and Kano Survey
• Discusses the 4 Customer Research Techniques that are inputs to the Kano Survey,
• Provides over a dozen Sample Questions to use in gathering Requirements for inputs to the Kano Survey,
• Shows you 2 approaches to Design the Kano Questionnaire and 3 options for Kano Survey Responses,
• Shows you how to use a Kano Evaluation Table,
• Gives helpful hints on testing the Kano Survey,
• Gives helpful hints on how to ask questions in the Kano Survey,
• Shows you how to tabulate and summarize the survey responses into the Kano Table of Results,
• Explains the Customer Satisfaction Coefficient Formulas and how to use a  scatter plot to visualize the data and draw conclusions, as well as an Opportunity Matrix to prioritize resources and act on the results of the Survey,
• It’s 40 minutes long, rich with practical content on the How-To’s for planning and conducting a Kano Survey.

$49 On-Demand Streaming Webinar (Unlimited, 60-day viewing license) (Shown instantly upon successful payment)

  3) Microsoft Excel Kano Survey Templates ($49 US) shown in the 40 minute webinar.  This Microsoft Excel file has 4 templates that will help anyone interested in running a Kano Survey.  Note: The Customer Satisfaction Coefficient Scatter Plot uses a customized Excel Macro to create the Scatter Plot with labels.  Below is a list of the 5 Excel Charts/Templates included:

• A Kano questionnaire with 5 responses,
• A Kano questionnaire with 3 responses,
• The Table of Results Summary,
• The Customer Satisfaction Coefficient Scatter Plot, and
• The Kano/VOC Opportunity Matrix for prioritizing efforts.

$49 Kano Survey Excel Templates  (File downloaded instantly upon successful payment)

    4) Kano Model Video 1 (Non-Customized) ($39 US):  Get an electronic copy (wmv file, 8 meg) of our 8 minute video on our home page that can be stored locally on your computer for easy access any time.  Link it to your PowerPoint presentation or show it in your next meeting without having to bother with internet connections or problems.

$39 Non-Customized Kano Model Video.  (File downloaded instantly upon successful payment)

  5) Kano Model Video 2 (Customized for your Company) ($249 US):We will create a custom video (wmv, mp4, mov, flv, or avi) for your company and products. Use it for your corporate e-learning, training, or just post it on your intranet for viewing at will. Once purchased, we will send you an email outlining the information we need from you to customize it. We then will create the video file which is exactly like the 8 minute video on our home page, but the beginning "pictured examples" can include pictures from your industry and the examples displayed during the Kano Model animation (Basic, Performance, and Excitement) can be changed to describe a product or service from your industry. Your company logo can also be displayed in the beginning if requested.

$249 Customized Kano Model Video. Contact us with any questions ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) After your purchase we will contact you within 48 hours with information we need from you to create the video and details on how to download your custom video file once it is finished.