Quotes to Think About

“You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” - Antoine de Saint-Exupéry, French writer/aviator.

“Inventing is a combination of brains and materials. The more brains you use, the less material you need.” - Charles F. Kettering, Inventor

Discovering The Kano Model Print E-mail

New Website coming APRIL 15, 2014 - Stay tuned!!

Created in the 1980's by Professor Noriaki Kano.  The Kano Model's main objective is to help teams uncover, classify, and integrate 3 categories of Customer Needs and Attributes into the Products or Services they are developing. The 3 types of needs are classified depending on their ability to create customer satisfaction or cause dissatisfaction.  Missing any of these needs will jeopardize the success of the offeringCheck out a few of our offerings below:

  • FREE 8 min. Kano Model Video Tutorial below. (Click Image below!!!)

  • Visit our Products and Services page for:
    • 16 page downloadable PowerPoint file on the Kano Model
    • 40 minute instant webinar on How to conduct a Kano Survey 
    • downloadable Excel Templates for the Kano Model
    • 60 minute instant Webinar on QFD's House of Quality
  • Additional Product Development Videos

    • NEW 2012 An 8-Step Systematic Innovation Process (The Kano Model is in Step-1) 
    • Webinars on how to get Kano's Excitement Quality - Email for details! This e-mail address is being protected from spambots. You need JavaScript enabled to view it
    • VOC CAGE Model that compliments the Kano Model (FREE Tutorials page)

Let us know how we can make this website better for YOU!  Send ideas to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 CLICK the Kano Image for the VIDEO:




DON'T FORGET to scroll down a little more after watching the above video!!  Once you are comfortable with the Kano Model, you must understand how it fits into a comprehensive Product Development Process.  The below "lightbulb" shows the Tools and Techniques used and taught in our 8-Step Systematic Innovation Process.  The Kano Model represents one of 7 tools used in Step 1 (Understanding Your Customers).  About 3 dozen additional tools are used in the other steps of the 8-step Innovation Process. After viewing the video above, learn HOW your organization can deliver on the toughest of the 3 Kano categories (Excitement/Attractive) through the proactive application of a "structured" and "systematic" process for Innovation. Click the "Systematic Innovation" videos links below the "lightbulb" for a brief introduction.  Visit our sister site at www.c2c-solutions.com for much more on product development best practices.  Visit our Products and Services page (link above on the left) for much more detail on the Kano Model including how to develop a Kano Survey.  Contact us with any questions or request additional information! This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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VIDEO: Intro to the 8 Step Systematic Innovation Process:
(Kano's Excitement Quality) 

An 8-Step Systematic Innovation Process




VIDEO: 19 min. Intro Tutorial on how Kano fits with VOC and QFD:

Watch Intro on VOC / eQFD


Systematic Innovation - What's in your Toolbox?




About our Services

Founded in 2001, we provide “best practices” for the front end of Product Development. We don't religiously adopt any single approach as if it were the only approach a company needs, rather, we utilize and integrate industry best practices into a unique and customizable product development process we call the "Concept to Customer” roadmap: Download PDF This roadmap incorporates steps before, during, and after the Kano Model and helps our clients "structure" their development activities while learning to integrate some of the industry best practices which enhance Kano's original work.




We provide a wide range of services from Introductory Training to Advanced Project Based Workshops (In-House and Webinars) to Train the Trainer on the following Product Development disciplines: Integration of leading Design for Six Sigma (DFSS) Methods, VOC, CAGE Model, Kano Model, Kano Survey, Kano Analysis, QFD, "efficient" Quality Function Deployment - eQFD, Theory of Inventive Problem Solving - TRIZ, Systematic Innovation - SI (over 25 powerful leading-edge Strategies for "Systematic Innovation", the answer to Kano's Excitement Quality), Failure Modes and Effects Analysis - FMEA, GTI, Taguchi Methods for Robust Engineering, Pugh Concept Selection, Value Analysis, Value Engineering (VA/VE), Function Modeling & Analysis, Robust Decision Making, and more.




Contact us with any questions you may have . . .


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