Systematic Innovation Short

InnovationPicA short 5 minute video.

People often ask how they can come up with the Excitement Quality (Kano called this Attractive Quality).  We have given this a tremendous amount of thought and have developed a whole process around this goal that we call Systematic Innovation.  It is a methodology that has the Kano Model in Step 1 which is a focus on the Voice of the Customer.  This short video is a very quick introduction showing our 8-Step Systematic Innovation Process.  Over 3 dozen specific psychological and technological tools are used in Step 4 to generate ideas that will fall into Kano’s Excitement category.  Check out our sister website devoted to Innovation and Inventive Thinking Contact us with any questions!   Click to watch the video